Foreword: Envisioning a Sustainable Internet
Maddie Stone

Letter from the Editors
Michelle Thorne and Chris Adams

Designing Branch: Sustainable Interaction Design Principles
Tom Jarrett

Solarpunk and Other Speculative Futures

One Vision, One World. Whose World Then?
Vândria Borari and Camila Nobrega

The Museum of the Fossilized Internet
Gabi Ivens, Joana Moll and Michelle Thorne

Today Google Stops Funding Climate Change Deniers
Extinction Rebellion NYC

Repairing Our Relationship with Technology
Janet Gunter

Critical Art and Carbon Aware Design

The Hidden Life of an Amazon User
Joana Moll

Don’t Press Snooze: Design in a Crisis
Alexandra Deschamps-Sonsino

Design for Carbon-Aware Digital Experiences
Lu Ye

Signal: A Poem
Taylor Rowe

Sustainable Web Craft

10 Rules for Building a Low-Impact Website
Jesper Hyldahl Fogh

Sustainability in Software Engineering
Bill Johnson

Reflections on Running a Sustainable Digital Agency
Tom Greenwood

Hands-On Sustainable Web Design
Laurent Devernay

AI Promises and Perils

AI and Climate Change: The Promise, the Perils and Pillars for Action
Eirini Maliaraki

Alexa, Save the Planet
Brett Gaylor

Climate Action in Tech

Seeing Black and Green in Tech
Melissa Hsiung

If I am a Techie, How Can I Help Solve Climate Change?
Kamal Kapadia

Policy and Advocacy

The Story is a Forest: How to Talk About Climate Change
Christine LaRiviere

When Policy Responds to Reality: Transformative Policy Futures
Chenai Chair

Interconnected: Sustainability on the Agenda
Michael J. Oghia

About Branch

Unknown grid intensity

The Story is a Forest: How to Talk About Climate Change

Lost in a forest
Photo by Luis Del Río Camacho

Despite waves of environmental movements, climate change remained a relatively economically, politically and socially marginalised issue until recently. Climate activists weren’t able to gather the resources — diverse perspectives and skill sets as well as material support — needed to secure sufficient political and social buy-in for meaningful change. For this reason, climate scientists nobly rose to the challenge of also communicating the science to the public. But communications is its own science, and scientists were not only taking on a role that was out of their comfort zone, they were also up against well-funded disinformation campaigns and lobbying by the fossil fuel industry.

Full-time climate communications work is no longer a rarity. Yet as a relatively new career path, it’s full of uncertainty, with a need to experiment, ‘feed’ on errors, learn quickly and iterate. Focusing on practice offers the chance to correctly position knowledge as cumulative and up for revision. It provides an opportunity for an honest reckoning with human cognitive limitations, an approach that is in sync with a world that, with every passing shock, seems to be demanding we adapt to it.

Continue reading “The Story is a Forest: How to Talk About Climate Change”