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Designing Branch: Sustainable Interaction Design Principles

There’s a need to reconnect the digital to the physical, from minerals and energy to the physical infrastructure that powers the internet. We have to repurpose our digital design processes to consider and reflect these ecological needs, instead of optimising only for business and growth objectives, to achieve more transactions, interactions and attention. 

One of the ways we can do this is by lowering the energy demand of the digital products and services we’re designing, making it more accessible to people with slower internet connections or on older devices.  For Branch we wanted to design something that still looked designed, and worked at a low bandwidth environment, but didn’t end up looking too anodyne.

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